Twitter Opens Professional Accounts to All Its Users

Twitter Professional was a type of account available to businesses, enabling them to enhance their presence on Twitter and get more ways of contacting the audience. It was, until recently. Now Twitter, in a democratic act, enables private users too to create a Professional account and enjoy all the benefits of it.

Among the benefits of the professional account, there are analytic insights, enhanced public profile, picking topics to follow, and tools for promoting certain tweets. When you choose the tweet to promote, you can choose whether you want to engage more users or to gain more followers, and attach a link to the tweet. You can also add a newsletter or shopping module. More possibilities are coming soon. The professional account itself is free, but the tools it provides access to may be paid. 

Now, a regular user can transform their account into a Professional one by simply entering their profile and clicking at “Edit Profile”. At the bottom of the pop-up window, there will be a “Switch to professional” link. Click “Agree and Continue” when prompted, and then choose one of the categories for your microblog. Then select whether your account is one of a business or of a creator. After that, you’ll be able to start your Professional account and adjust its settings.

There will be more to Professional accounts soon. Twitter has announced introduction of new ad types, more features in Professional Profiles, and advanced Twitter Shopping features. To track these features being added in real time, you can now switch to the Professional account and get notified about them as they come.

Have you already switched to Professional account? What did you gain from it? And what are you hoping to get from it? Let’s discuss it now in the comments, even though we haven’t made them professional… yet.