The secret to both a full value and an easy sale is simply to make
your property "special" to many potential buyers. Your home is "special"
to you, but very few homes are "special" to the marketplace. Because
buyers fail to see your house as "special," most experts suggest that
you have to lower your price to entice them.
Unfortunately, lowering your asking price invites even lower price
offers. And, in many cases buyers use home inspections to win further
price concessions even after the sellers believe they have made the
It's easy to avoid all of this price erosion and haggling by making
your property "special" to a large number of buyers. You can do this
by making your property special to the thousands of buyers who cannot
obtain conventional financing. In fact, there is a system to make your
property so "special" that many buyers will consider it the only property
they can buy.
You don't have to haggle over the price - simply tell prospective buyers
that you are collecting full price offers for a couple of weeks and
that you will select the best one at the end of that time. Since Easy
Mortgage Money will make your property very special, your potential
buyers will compete with each other to purchase your property for full
value. Indeed, in many cases one or more of the competing buyers will
knowingly offer even more than full value. From their perspective it
makes sense to pay a little more when the alternative is no house at
And you won't have to haggle over imperfections in your property -
simply tell prospective buyers (and add a clause to their offers) that
they are welcome to have the home inspected, but that their offer will
be binding without your making any price concessions or repairs unless
the professionally estimated cost of needed repairs exceed 5% of the
purchase price of the home. This practice avoids irritating and costly
haggling over leaky faucets, minor gouges in walls and flooring, and
assorted other little items that the new homeowner probably would not
fix, but is inclined to use to obtain price concessions.
Contrary to common misconception, thousands of people from all economic
levels cannot obtain conventional financing. Good examples are two medical
doctors who both had incomes over $650,000, but who could not obtain
conventional financing due to "dings" on their credit reports (one from
a divorce issue and the other from an investment issue). Another illustration
involved a potential buyer who was capable of paying cash for a 1.9
million dollar luxurious condominium, but could not obtain a conventional
loan because his income was considered "unqualified" (an entrepreneur
in a new type of high tech business).
The conventional financing rules have become so restrictive that most
experts in the field agree that there are many more "unqualified" buyers
than there are "qualified" ones. But more important than sheer numbers
is the fact that the "unqualified" buyers are desperate to buy a home.